“Blogging... one of the most important things that an academic should be doing right now”

Here's the story: http://blogs.lse.ac.uk/impactofsocialsciences/2012/02/24/five-minutes-patrick-dunleavy-chris-gilson/

Patrick Dunleavy and Chris Gilson discuss social scientists obligation to spread their research to the wider world and how blogging can help academics break out of restrictive publishing loops.

Even bloggers need editors and translators, sometimes (hence Bloggers at the The Research Cooperative!)

Just because a post can be instant doesn't mean that it has to be.

Careful blogging with all the care given to an article in an edited journal can add immense value to blogs, over time.