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Founding Member
Location: Adelaide, Australia
Work: Marketing, brand management, pricing
Biographical: I am at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. I an Associate Professor of Marketing. My main interest is the impact of price changes and temporary promotions on consumer demand.
Favourite Publications: Marketing Science International Journal of Research in Marketing
Work: Marketing, brand management, pricing
Biographical: I am at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. I an Associate Professor of Marketing. My main interest is the impact of price changes and temporary promotions on consumer demand.
Favourite Publications: Marketing Science International Journal of Research in Marketing