Recently Rated:
Stats
Location:
Work interests:
Affiliation/website:
Preferred contact method: Reply to post in blog/forum/group
Preferred contact language(s):
Contact:
Favourite publications:
Work interests:
Affiliation/website:
Preferred contact method: Reply to post in blog/forum/group
Preferred contact language(s):
Contact:
Favourite publications:
Founding Member
Location: Adelaide, Australia
Work: Marketing, brand management, pricing
Biographical: I am at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. I an Associate Professor of Marketing. My main interest is the impact of price changes and temporary promotions on consumer demand.
Favourite Publications: Marketing Science International Journal of Research in Marketing
Work: Marketing, brand management, pricing
Biographical: I am at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. I an Associate Professor of Marketing. My main interest is the impact of price changes and temporary promotions on consumer demand.
Favourite Publications: Marketing Science International Journal of Research in Marketing
Dear John,
Thanks very much for joining.
In our network so far, we have about 60 members with some kind of interest in marketing. I would like sooner or later to set up a 'research communication' focus group for this topic, and also to begin to get marketing research publishers to look at our network as a place to recruit various kinds of support.
Please look around the network. I would welcome any suggestions on how to get some focus and activity developing on marketing as a research subject.
One ulterior motive I have here is to try and make our network useful to our hosting company, which in turn is owned by Glam Media, a multinational media and advertising company. The existence of our network depends on continuity in our host, which can legally pull the plug on itself at anytime!
Best regards, Peter